The security and privacy of your data is important to us. To summarise, the only personal data collected is the minimum necessary for the purpose of the booking process and follow up. No data will be processed for any other any reason than what it was collected for to assist the smooth booking process of holidays and future holidays. No data will be disseminated to commercial third parties nor sold or rented out.

The Ultimate Travel Company policy may change so please return to this web page frequently to make sure you are happy with our privacy statement. This statement was refreshed on 1st May 2018. Below you can find details of what data we collect and how it is protected once supplied to us.


We apply, what we consider, to be the best IT practices for the most secure system in order for data to remain secure. The Ultimate Travel Company is a privately owned business and all data collected is owned and controlled by the business. In some instances, for the purpose of marketing or the fulfilment of holidays, there is legitimate reason to send client data to third parties. Contracts are in place with these third party companies meaning there is no unlawful use of the data. Companies we currently work with may include delivery companies such as Royal Mail and travel companies – in these cases, we would only pass on data necessary for task fulfilment.


Information that you provide to us when registering on our website, on the telephone, in person, or through the post includes the following:

  • Contact information including full name, address, telephone number and email address.
  • Information relating to the booking of your holiday, including where you wish to travel to, what brochure you have ordered and details of past bookings, enquiries and your feedback. We will also record details of others travelling with you, dietary or medical requirements, passport number, your insurance policy, date of birth, nationality and country of residence.
  • We use software tools such as Google Analytics to collect activity via our website for marketing purposes. We look at the following, but not exclusive to the channel the website was entered by, if an enquiry was made, session duration and pages visited. Telephone information including phone numbers and call duration that we use for training and quality control.


All of the data collected and stored is done so for legitimate reasons including: fulfilling our booking process, auditing and record keeping.

From time to time, we may send out emails with offers and new products which we think to be of legitimate interest to those who have booked, or enquired with us before (if ticked on our form). Unless asked to unsubscribe from our mailing list, clients who have booked with us will receive these emails for 5 years and those who enquired, but never booked for 3.

From time to time, we will send out brochures and gifts in the post to clients who we believe are the most suitable to receive them. There is a clear way to unsubscribe from receiving this collateral - please email for further information.

If provided, we will contact you by email, phone or mail unless requested otherwise.


Data may at any point be removed from the database or from marketing activity if requested. We have legitimate reasons to keep information about the holiday booking, but we will remove all connection with the client from the booking. Please email or write to us at The Ultimate Travel Company, 25-27 Vanston Place, Fulham, SW6 1AZ to enquire further about this. We will reply promptly to your request.


In order to maintain a quality service for customers and a better user experience, The Ultimate Travel Company collects certain information about visitors to its website using cookies. A cookie is a simple text file that is stored on your computer or mobile device by a website's server and only that server will be able to retrieve or read the contents of that cookie.

The Ultimate Travel Company utilises third-party tracking applications such as Google Analytics and Adinsight which provide information on website traffic and behaviour patterns to help maintain a better user experience. Google Analyitcs measures and analyses traffic to the website including unique visitors and information on visitor sessions. Adinsight collects information about visitor behaviour and how users engage with the website.

Below, the following information will indicate the cookies which are used on The Ultimate Travel Company's website. Should you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings. You can also visit for more information.

Google Analytics: _utmb_utmc_utma_utmz - These cookies are used to collect infomation about how visitors use our site. We use information to compile reports and help to improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.

Adinsight: adiVadiViadiLP - These cookies are used to help AdInsight collect information about how visitors use our website. We use information gathered to compile reports that help us to understand how people interact with our business. The cookies store unique identifiers that allow AdInsight to track a visitor's progress through our website over time.


All content found on is under copyright with The Ultimate Travel Company and should not be used without agreement of the owner. Any infringements will be followed up as required by the Digital Millennium Copyright Act.

By using this website, you accept this privacy policy and by providing your personal data, you consent to the use, processing, storing, transferring and disclosing of your information and data referred to in this privacy statement.