The Ultimate Travel Company was founded in 1991 by Nick Van Gruisen, Rowan Paterson and Martin Thompson with the objective of selling high-end, bespoke holidays and Escorted Tours worldwide.

Bridge & Wickers, purchased in 2011, is The Ultimate Travel Company's specialist division organising tailor-made holidays to Australia, New Zealand, Canada and the South Pacific.

Specialising in inbound tours to Europe, for museums, cultural institutions and private parties, Specialtours joined the fold in 2010 to add further diversity to our Escorted Tours division. Ultimate Challenges was created in the late 1990’s to provide trekking and biking expeditions for charities, corporates and private groups.